I See by the Papers...

Read any good old newspapers recently? We live in a golden age for anyone interested in exploring our past. There are many tens of thousands of different newspapers now online with over a billion pages to prowl, much of it either free or accessible at no cost via your library.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

Our 1925 ancestors had boundless love for all things with a steering wheel and on Sundays the Press Democrat had a dedicated automobile section that was 3-4 pages long. Beyond the expected ads from car makers, there were articles on topics like tire pressure, battery prices, and trouble shooting problems (“A peculiar grating noise from a horn is an indication of a broken diaphragm”). New salesmen at local dealerships were treated like sports stars, often with a photo to accompany their profile. Readers learned which asphalt roads were newly oiled and where to expect detours.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

The most shocking thing to read in the July 1925 Press Democrat was that the Barlow ranch in Sebastopol was still using children to harvest crops. I had presumed it would have ended after WWI, when the soldiers came back from the war and the state lifted a wartime emergency act that shortened the school year so high school kids could help out on farms, but here was the superintendent of the Boys and Girls Aid Society of San Francisco boasting to the Santa Rosa Rotary Club that the summer program was going as strong as ever.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

The 4th of July fell on a Saturday in 1925, and tens of thousands of San Franciscans emerged from their foggy summer climes to drive around sunny Sonoma county. (It actually rained here that morning, but hey, it was still a relief from the city’s usual June Gloom.) One slight problem: There was no Golden Gate Bridge yet, so 15,000 cars had to get here by ferry. And that’s not counting a large number that crossed a day or so earlier, parked in Sausalito as their drivers took the ferry back to the city as pedestrians to finish up the workweek.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

Despite its ambitions to become the grand metropolis of the North Bay, Santa Rosa didn’t have a public park until the Juilliards donated their nine acres in 1931. But ten years before that, the city and Chamber of Commerce had bought land just north of our current high school with the intent to create the “Luther Burbank Creation Garden.” Efforts to raise money and bootstrap those plans dragged on through the 1920s. Newspaper articles about the latest (non) developments were so common it was referred to as just “the Burbank Park” without further explanation.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

The summer of 1925 was approaching the midpoint of the Prohibition era and by then Sonoma County pretty much knew what to expect. Every week or two the Press Democrat would report some poor guy arrested by deputies for hiding or transporting a few jugs of “jackass” brandy or other hooch. The fines for these small-time bootleggers was $400-500, which was the equivalent to about six weeks of an average income at the time. That pace would pick up considerably the following year when “Jock” Pemberton became County Detective (see “THE ELIOT NESS OF SONOMA COUNTY“).

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

You can sum up the display ads in the July 1925 Press Democrat as good, bad, and… WTF. Should you have any interest whatsoever in the evolution of commercial art this midpoint of the 1920s is like a history book. There were ads that could have been throwbacks to an earlier decade alongside stylish modernist layouts. Advertisers framed illustrations to look more like a camera shot you might see in a movie instead of showing an image of the product.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

Judging by the amount of ink spread by the Press Democrat, the most pressing story in July 1925 didn’t involve Sonoma County or a great crisis – it was the doings in a small Tennessee town. In this the PD was not unusual; papers large and small printed an enormous number of articles that month about the Scopes “Monkey Trial” and events leading up to it.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

There were no clues that was to be Luther Burbank’s last summer. In July 1925 his health seemed fine (for a 77 year-old) and the Press Democrat regularly printed small items about him receiving a steady procession of visitors. People came here from all over the country to shake his hand and get a garden tour – a busload of East Coast teachers enrolled in a program at UC/Berkeley, a batch of ministers, plain folks and all sorts of celebrities. Helen Keller stopped by for lunch.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

Another joy in reading the old newspapers is regularly finding nutso ideas that Serious People claimed were absolutely true or were about to happen, no doubt about it. Gentle Readers today are left scratching their heads wondering if the editors completely believed this stuff or were just presenting it as something for subscribers to cluck about over the breakfast table. July 1925 was typical with three real corkers:

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

If it wasn’t for the reefers, Santa Rosa would have been a sad, sad place during the 1920s. Prohibition had nearly wiped out Sonoma County’s wine industry and Santa Rosa’s downtown was a quiet place now that our dozens of saloons were either closed or pouring nothing stronger than sarsaparilla. The only bright spot in the local economy was fruit.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

Of all the places demolished during the urban renewal debacle to clear land for the downtown mall, the ones mourned most heavily are A) the California Theater B) the Occidental Hotel and C) the Elks’ Building. What? You don’t know about the Elks’ Building? Maybe that’s because it was called the former Elks’ Building for most of its existence.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

In the pages of old newspapers there are stories you will not expect, nor easily forget. Some stray into Believe-it-or-Not! territory; a 30 year-old laborer who died of drinking too much cold water (July 21 1922) or the Cotati couple that tied up a dinner guest with wire after he began acting crazy, yet didn’t take him to the police until the next day (Nov. 18, 1907). The story found below isn’t as dramatic as those, but I found it an intriguing glimpse of attitudes here a century ago. Plus, the writing’s better than what usually appeared in the Press Democrat.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

What beginneth with headlines endeth with a page of classifieds. Every day in July 1925 the Press Democrat there were hundreds of chickens for sale plus cows (which you could sometimes rent!) and goats and horses and dogs and…hey, do you have any use for 350 pigeons? Call H. Heffelfinger if so.

The rest of this article and the entire series on July, 1925 can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott