Anyone downtown on March 15 may have noticed an unusual dark bus slowly rolling along; inside were representatives from Santa Rosa and the Chamber of Commerce who were guiding a tour for about 70 Bay Area developers. Our visitors were promised that we would loosen rules and regs, defer or waive significant fees, all to max out every inch of buildable space near downtown as fast as possible. It makes for an awkward coincidence this was the same date that the soothsayer in Shakespeare's tragedy Julius Caesar croaked out "beware the Ides of March," warning that bad things were about to happen.

An executive with the Bay Area Council told a reporter that the incentives Santa Rosa is offering developers are “unprecedented” for the Bay Area. “Everyone I know in the San Francisco and other Bay Area markets has internalized the trauma of wrestling with city departments,” said a rep from an international investment firm. “I sort of feel like I’m in Disneyland when I’m in Santa Rosa.”

Coverage of that significant event came from the San Jose Mercury News and was reprinted by the Press Democrat (apparently the PD's assignment editor thought their Pulitzer Prize-winning staff would be too busy preparing for the upcoming St. Paddy’s Day - those peppy "holiday tips" listicles don't write themselves).

As the reporter wasn't from here, she framed the story as if this was all being done because of the 2017 fires - but for the last five years, locals have heard about our "historic housing crisis" from every politician allowed near a microphone. It's so bad, we're told, that last year Santa Rosa and Sonoma County formed a "RED JPA" (that's a Renewal Enterprise District created as a Joint Powers Authority, for those who like to know what things mean) to push through as much housing construction as quickly as possible. In Santa Rosa, that translates to adding 7,000 more housing units to the downtown area by the year 2040 - a total of 30k countywide.




The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com.

- Jeff Elliott

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