I See by the Papers...

On Dec. 1, 1918, Grace Brothers' brewery was closed on account of madness.

Like other breweries across the country, the beer-making section of big plant at the foot of Second street in Santa Rosa was ordered shut down by government regulation. The given reason was the nationwide shortage of coal, which began after the U.S. entered WWI; at the time coal was the fuel that ran almost everything in the country and while the crisis had little impact on the West Coast, the situation in the Eastern states was dire. William Jennings Bryan came to Santa Rosa and told us six million tons of coal a year were wasted on brewing beer; that was almost double the true figure, but it didn't matter that he got it wrong because he sounded so convincing, as he always did.

Bryan was mainly a professional prohibitionist during the war years. When he came here that June he also claimed $50 million worth of food products were being used annually by brewers. At this point of his speech he usually harrumphed indignantly, "how can we justify the making of any part of our breadstuffs into intoxicating liquor when men are crying out for bread?" The brewing industry pushed back that under one percent of the nation's grain was used in making beer, but that was another true factoid not heard in Bryan's Chautauqua tent. 

Accurate facts weren't important to his audiences who didn't seem to mind that he was hammering simplistic either-or fallacies into their poor, soft skulls; they went away thinking it was a choice between closed schools or open saloons, bread for starving war orphans or a nickel beer. They were given the impression that making alcohol - or drinking it - was both unpatriotic and shameful.

But Grace Brothers' wasn't forced to stop brewing because of an actual shortage of coal or pressing demand for flour or the eloquent lips of William Jennings Bryan. It happened because by the end of 1918 most Americans were nuts.



The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott