"Change doesn't happen overnight," the saying goes, but in truth, it seems to. Surely you can recall many times when you've been surprised to notice a tipping point has "suddenly" tipped - a trend becomes commonplace, or nearly everyone accepts a notion that isn't very old. My favorite example is this image which was created for the Today Show, comparing St. Peter's Square during the announcement of Pope Benedict in 2005 and the announcement of Pope Francis in 2013. In the earlier photo, only a single person can be seen with a mobile phone. In 2013, it appears everyone in the crowd is taking a snapshot with their phone or tablet. If you had asked the 2005 crowd if they expected to be at the same event eight years later taking pictures with their smartphone, they would have first asked, "What is a smartphone?" followed by, "why wouldn't I be using a regular camera?" (As news photos tend to disappear over time, you can also find it here, here and here.)
(RIGHT: Crowds waiting for the ferry at the Monte Rio Landing, 1910. Photo courtesy Sonoma County Library)
It appears the Russian River resorts reached such a tipping point in the summer of 1910 when there was a jump in the number of visitors. "Already thousands of campers are at the different places and daily more are arriving. After the Fourth of July it is expected that a great many more pleasure and recreation seekers will journey to the famous river," commented the Santa Rosa Republican. "The trains coming from the resorts on Sunday carried about 18 coaches and two engines, the coaches being crowded."
The Russian River resort scene had been growing steadily for more than a decade, with a new place or two opening every year. If you wanted to get away for a few days to swim and paddle around in shallow water or even just lounge away like a sloth in a tent-cabin, it was the best spot in the Bay Area. Although many resorts were more or less the same, some filled a particular niche. Mirabel Park was popular with groups holding Sunday picnics, Camp Vacation (near Bohemian Grove) had tennis courts, and so many Santa Rosans descended upon Rio Nido that it seems much of the town was there at some point over the summer, judging by the frequent notices that appeared in town papers. That history was discussed in an earlier offering, "When we Summered in Lost Places," and all that continued, as shown in items below.
So what made 1910 different? For starters, it was the first season after the Northwestern Pacific (NWP) line finally connected with the narrow gauge railway coming up the coast. This meant someone in San Francisco could reach the most popular resorts at the west end of the river - Camp Vacation, Monte Rio, and that year's new hot-spot, Monte Cristo - without taking the NWP to Fulton and changing to the slooooow river local that crawled along with over a dozen stops along the way. This was also the year that electricity came to the resorts, so roughing it was no longer quite so rough.
But the special sauce drawing the crowds, I believe, was live music. For the first time (at least, that I've encountered in the papers) a resort was promising there would be great dancing. "The Santa Rosa band will furnish music for the dance, and this is a sufficient guarantee of the excellence of the terpsichorean revelry," blurbed the Republican newspaper about the opening of Monte Cristo. "The dancing platform is one of the best on the entire river, and has ample floor space to accommodate large numbers of dancers."
As everyone familiar with local history knows, the Russian River scene exploded in the years around WWII as the top Big Bands in the country performed at the resorts, with jitterbug dancing and hot jazz making the area a showcase for the best in popular music. In order for that to happen, however, visitor's attitudes needed to first shift away from viewing the resorts as less a get away place into a go to destination. "The bungalows on the river and the cottages at the seaside are the strong attractions now," wrote the Press Democrat's gossip columnist in 1910, striking a prophetic note. "Summer is on."
RAILROAD IS MAKING FILLWill Form New Depot Site at Monte Rio
Work on the big fill at Monte Rio, where the broad gauge and narrow gauge trains will meet, is progressing rapidly. A large gang of workmen are employed at the present time, and the railroad company has run a trestle out over the slough where the fill is to be made, so that it will be an easy matter to dump in earth and arrange for reclaiming a valuable spot.
The new depot site will be on this spot where the fill is being made, and the Northwestern will reach the depot with a graceful curve on the east, while the North Shore train will come in on the west side of the depot. There is considerable work to be done there before the new depot site will be ready.
Other improvements are being carried out at Monte Rio and Rio Campo and a work train is being also used. Things are lively there now, in preparation for the coming vacation season. The railroad companies expect to do a great business this summer in hauling visitors to the redwood section.
All of the resorts along the river are planning improvements, and are anticipating entertaining the largest crowds in their history during the coming months. There is no question but the redwoods section about Guerneville is the most popular places in the entire state for summer outings.
- Santa Rosa Republican, March 1, 1910
ELECTRICITY FOR RESORTS"Rionido" Makes First Contract For Juice
The Russian River Light and Power Company has begun stringing wires on its poles recently set leading from Sebastopol to Monte Rio. This will furnish electric current for all the resorts on Russian river which require it. The wires will all be placed and ready for the turning on of the current on June 1st. The actual work it is estimated can be done in about fifteen days.
From Monte Rio the wires will be run at once to Occidental, when the work of setting the poles has been carried out. Contracts have been entered into with the Westinghouse Electrical Company for the transformers required and the secondary work is to be done by the Metropolitan Electrical and Construction Company of San Francisco.
Rionido, the pretty summer resort which was formerly known as Eaglenest, is the first of the summer resorts to have electric lights. Manager Ellis, of the Russian River Light and Power Company, states that he will have the wires into Rionido in a few days. Thomas C. Mellersh, manager of Rionido, is determined to have his resort the most up-to-date in the county, and will spare neither pains nor expense to make it so. The formal opening of Rionido occurred on Tuesday, June 10, when the dining room was thrown open to the public...
- Santa Rosa Republican, May 14, 1910
Nestling amid rosebushes and a picturesque woodland is the country home of the Frank Woolseys at Mt. Olivet. The Woolsey ranch has for years been noted for its hospitality and its welcome to visitors. It is ideally located, specially for such a delightful gathering as took place there last Sunday afternoon, when Mr. and Mrs. Frank Woolsey and their charming daughters, the Misses Louise and Helen Woolsey, entertained a large company of friends at tea and the accompanying pleasures of an outing in the country. They also entertained a few friends at luncheon prior to the larger gathering. The invited guests from this city either drove out in automobiles or went by train, the latter stopping conveniently at "Woolsey"...
"Monte Cristo," the Frank Leppos county home on Russian river, was thrown open last Monday by Mrs. Leppo for the entertaining of the ladies composing "The Spreaders." The club members were delightfully entertained and returning to town gently pleased with the outing.
- "Society Gossip" column, Press Democrat, May 22, 1910
OPENING BALL MONTE CRISTOFrank Leppo Arranges For Comfort of GuestsThe formal opening of Monte Cristo, Frank Leppo's splendid new summer resort on the Russian river, will be one of the events of the season in that section. The Santa Rosa band will furnish music for the dance, and this is a sufficient guarantee of the excellence of the terpsichorean revelry.
All the arrangements for the pleasures of a large attendance have been perfected by Mr. Leppo, and he has left nothing undone which could in any manner add to the pleasure or comfort of his guests. Busses will be run from Monte Rio's hotels to the new resort, in order that patrons may be in attendance at the dance and those who wish to go from this city to attend can find accommodations at the Monte Rio hotels.
Monte Cristo is one of the prettiest places on the river, and all who have visited it are delighted. There are many handsome cottages on the grounds, and it has leaped into popularity with rapid strides from the first.
Indications point to a large crowd being present at the dance, and that they will have a jolly time is a foregone conclusion. The dancing platform is one of the best on the entire river, and has ample floor space to accomodate large numbers of dancers. Mr. Leppo will give his personal supervision to the grand opening ball, and he knows how to conduct elaborate affairs.
- Santa Rosa Republican, June 17, 1910
Mr. and Mrs. Harry L. Hall and Mr. and Mrs. Ney L. Donovan are spending the week-end at Monte Cristo, the country place of the Frank O. Leppos, and attended the ball in the evening.
Mrs. James W. Oates and her guests Miss Myrtle Hamell and Mrs. Martel and Mrs. Blitz W. Paxton were among the visitors at Monte Cristo on Saturday and spent a delightful day.
From all accounts the picnic of the Irene Club at Rionido must have been one of the most enjoyable ever. It occurred last Wednesday and the members left this city on the morning train and carried with them well-filled luncheon baskets. The lunch was made up on innumerable dainties for each member contributed to the feast. I was assured by one of the Irenes after this manner: "The Irenes can cook and don't you forget it." Delighted! Cooking is a very useful and necessary accomplishment. The exhilarating weather, the swimming and the hiking and the pleasures of the outdoor life were all features of this never-to-be-forgotten outing at Rionido. At noon everyone was perfectly ready for the meal, which was spread in the dining room at the bungalow of Mrs. Charles A. Wright, Mrs. Wright being a charter member of the Club. During the enjoyment of the many courses of menu there was much laughter and merriment. some of the members returned home in the evening while others remained overnight with friends and returned the following day.
- "Society Gossip" column, Press Democrat, June 19, 1910
ALONG THE RUSSIAN RIVERThousands of People Camped at the Resorts
The year 1910, from all present appearances, is going to be one of the most profitable that the owners of resorts along Russian river have ever had. Already thousands of campers are at the different places and daily more are arriving. After the Fourth of July it is expected that a great many more pleasure and recreation seekers will journey to the famous river.
The popularity of the river as a place of amusement is easily attested by the fact that nowhere in California may the same amount of travel be found for such a short run. The trains coming from the resorts on Sunday carried about 18 coaches and two engines, the coaches being crowded. From one end of the river to the other people come to seek places to spend the summer months. As a place of recreation it would be hard to find one that could surpass it. San Francisco go there by hundreds to enjoy the bathing. Each day sees the river crowded with bathers. Extra precautions are being taken this year to prevent casualties. Expert swimmers have been stationed along the different places and they keep a constant look out over the people.
Not only is it a place for bay cities people, but Sonoma county [garbled typesetting] parties it would be hard to surpass. Many board the train from the cities along the route and attend the dances there on Saturday evening and spend Sunday bathing and boating. Many new boats have been added to the supply by the different resorts and at times the river is crowded with the little craft. Passengers in their raillery have often said that the resorts are so close together and the trains so long that the engine is at one station before the rear coaches have passed another.
A number of resorts are making preparations for the Fourth of July. Hundreds of people will go to that section to enjoy the two days' vacation and adequate quarters will be provided. Many of the camps will celebrate with exercises, while a majority will confine their sports to a grand ball in the evening.
- Santa Rosa Republican, June 25, 1910
Socially this week has certainly been the calm before the storm. After those memorable seven parties in nine days people have been taking a breathing spell. The bungalows on the river and the cottages at the seaside are the strong attractions now. Summer is on.
- "Society Gossip" column, Press Democrat, July 10, 1910
