This 1906 birth announcement for the Santa Rosa Chamber of Commerce finds that town boosters were egged on by Petaluma (sorry) and an upcoming regional meeting to organize a local Chamber. See the following post for more about that meeting and another reason why Santa Rosa may have been motivated to move swiftly.

The only newsworthy tidbit in the items below came from Allen Lemmon, editor and publisher of the Republican newspaper, who remarked that there had been a housing shortage in Santa Rosa since the earthquake and it was expected to worsen.

Enthusiastic Meeting Held Here on Friday Night
Vigorous Addresses Made and Common Acclaim Predicts Greater Prosperity and Progress Than Ever Before

The meeting called for last night brought together a large audience of enthusiastic citizens anxious to promote the best interests of Santa Rosa, and uphold her importance as the county seat of a county that is second to none in the diversity and scope of its products, and also to "boost" the entire county and section.

A number of interesting hearty addresses were heard, and it was decided to form a Chamber of Commerce upon a solid basis, increase its commercial interests, foster industries already here, and encourage the introduction of others, and promote the general welfare of the city.

Captain Houts called the meeting to order and stated the purposes of the gathering. An occasion arose, he said, as the result of the forward movement inaugurated at the meeting under the auspices of the Petaluma Chamber of Commerce the other day. The idea was, he said, to have the counties of Sonoma, Marin, Mendocino, and Napa work together through their commercial bodies to advertise the general interests of this and adjoining counties in this section of the state. He told of the advantages to be gained by the lectures and advertising in San Francisco, Los Angeles, and other places in bringing to the attention of the eastern home-seekers. To many eastern people, the Captain said, this section of the state with its diversity of interest was an "unexplored region."

At the meeting held in Petaluma, Captain Houts said, it was decided to hold a session of the representative of the various commercial bodies of the counties named in Santa Rosa and perfect the joint organization to promote the interest of the proposed county organizations. He told of a need of a Chamber of Commerce or similar body here.

He then threw the topic open for discussion...

[Judge Seawell, Judge Crawford, Colonel Julliard, and other notables spoke and agreed that starting a Chamber of Commerce was an excellent idea, and a committee was elected to organize it.]

...Allen B. Lemmon said his heart was thoroughly in the work suggested. He touched on the value of co-operation and organization, and predicted that with a good, live Chamber of Commerce, the results attained would be far in excess of the blow dealt on April 18. He urged proceeding deliberately and carefully in the adoption of by-laws and general procedure of business. He mentioned the fact that there are "no empty houses in Santa Rosa now," and predicted that by September 15 there would be 150 more houses needed than could be had for rent...

- Press Democrat, August 18, 1906

Committee Makes Appeal for 600 Names

"Don't Be Pushed--Push
Don't Knock--Boost."

Such is the motto the membership committee of the Santa Rosa Chamber of Commerce has adopted in its efforts to enlist the business men and property owners of this city. The committee consists of Captain O. L. Houts, A. T. Crane and Dr. S. S. Bogle and hundreds of letters have been sent out to the "loyal citizens desirous of advancing not only your own interests, but those of your home town," to secure the enrollment as members so as to be able to take part in the organization Friday evening when officers are to be elected.

In the letter the committee says: That you and other representative citizens of this city may become alive to the objects of this organization, and be ready to act intelligently upon same, the committee respectfully solicits your careful consideration of the Constitution and By-Laws as adopted...

...Let us all join in the common effort. It will cost you at the rate of but $12 per year, that is, $1 per month. So fall in line and help swell the procession for a town whose citizens are united and progressive.

- Santa Rosa Republican, August 23, 1906


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