In March 1963, the first annual "Congress for Community Progress" was held at the Flamingo Hotel. Formed by the Santa Rosa Chamber of Commerce, its avowed mission was to "unify community thought and action" around ways to improve the city, according to general chairman Judge Hilliard Comstock, while avoiding "rehashing mistakes of the past."
The 268 participants - drawn from downtown business interests, social clubs, churches, unions and the City Hall bureaucracy - were split into seven panels. Some of their recommendations had little or no chance: An arts festival intended to draw visitors by the hundreds of thousands, a volunteer-run "central service club" for all elderly and handicapped residents, donations of large plots of land for new parks and baseball fields, and a "United Crusade" to collect donations for all local charities.
In contrast, the streets and traffic panel did not indulge in daydreams. They pushed to lobby for a bill in the state legislature for higher gas and road taxes, plus an upcoming municipal bond vote that would fund over $1 million in streetwork. "There's nothing wrong with Sonoma County and Santa Rosa's road, street and parking problems that money won't cure," promised Press Democrat editor Art Volkerts.
Much has been written here about Santa Rosa's urban renewal misadventures during the 1960s and 1970s, which culminated with the city bulldozing a third of downtown so a private developer could build the mall. Should you be unfamiliar with that sad story, here’s a short recap or Gentle Reader can plunge into the extensive series about it all, “YESTERDAY IS JUST AROUND THE CORNER.”
But before we began tearing those buildings down, there was another civic program that set the stage for Santa Rosa destroying its Shadow of a Doubt character in the name of progress. That was the city's embrace of a street improvement plan to supersize many of our streets, both commercial and residential. Because of it, Santa Rosa gradually turned from “The City Designed for Living” into "The City Designed for Cars."
The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott
Let's play a game: Try to name a city more self-destructive than Santa Rosa.
We split the town in half (twice!) and hid the downtown creek from sight, although it was the natural feature beloved by all. We encouraged demolishing historic neighborhoods, plowing ahead with urban renewal even after that kind of planning was widely discredited. And if you wanna see someone's blood actually boil, take an older person down to Courthouse Square and ask them to point out the courthouse.
There's lots more. We needlessly widened many commercial and residential streets to better accomodate the Car Culture of the 1960s (this is the topic of the following article). One of those street projects was so outrageous it demands special attention because it involved the demolition of Luther Burbank's home. That happened just a few days before the annual Rose Festival - technically the Luther Burbank Rose Festival, of course - and where that year's theme was "Our American Heritage." Oh, the irony. Ironies.
The history of Burbank's lost house was told here earlier, so there's no need to rehash all the details. But briefly, it was built to his specifications in 1906 and remained his home until he died there twenty years later. The ground floor was almost entirely used as his office and on its front steps he was photographed with Thomas Edison, Henry Ford and other luminaries. Once the home was built, he referred to the place we now call Luther Burbank Home & Gardens as the “Old Homestead,” or the “Experimental Farm.”
The seeds for its destruction were planted in 1960 when a New Jersey consulting firm hired by the city proposed connecting Sonoma Ave. to Ellis St. As with so many of Santa Rosa's urban renewal plans, there was no good reason given why this should be done.
Their design - which can be seen in a previous article - would have diverted Metanzas Creek into Santa Rosa Creek around E Street. The city could then reclaim the filled in lower part of Metanzas to create a new park or maybe "a civic center perhaps to include a new City Hall, Chamber of Commerce building, and state offices." Although we'll see there was a later squabble over the route of the Sonoma/Ellis connection, it was always going to cut through the property with Burbank's home.
The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott