It's early 1861 and the nation is falling apart. Seven states have seceded from the Union and their troops are seizing local military forts. The New Orleans Mint and Customhouse are commandeered along with $350,000 (equivalent to $18M today). There are widespread worries an attack on Washington D.C. is imminent - yet hope abounds an outright war can still be avoided.
Most Americans could stay reasonably abreast of the crisis without too much effort. There were an estimated 3,000 newspapers and trains, stagecoaches and the post office carried those papers far and wide. News also could also spread quickly via telegrams and letters. It was a wondrously efficient network - at least, as long as you lived east of the Mississippi River.
In the critical months leading up to the Civil War there was no transcontinental railroad or telegraph. Not even a tiny wisp of news from the East Coast could reach California or Oregon in less than three weeks, which was how long it took mail or a messenger to get here via stagecoach from Missouri. And that was only under ideal conditions with the best luck; a lot might go wrong during a 2,000 mile bumpy trip across deserts and mountains on rough trails.
Thus it came to pass a freight company that supplied western military forts started the Pony Express in April 1860, with the promise that a relay of fast horsemen could deliver mail to California in 7-10 days. Only rarely, under ideal weather conditions and with a great deal of luck, did it meet such a tight schedule.
By coincidence, the Pony Express launched just as Sonoma County newspapers were starting to gain wider Bay Area circulation. During the mid-1850s there were two lackluster rural weeklies, the Sonoma County Journal in Petaluma and the Sonoma Democrat in Santa Rosa. In April 1860 the Democrat was bought by Thomas L. Thompson and in May Samuel Cassiday and a partner took over the nascent Petaluma Argus, which was only a few months old and thus far had been published in fits and starts. (MORE on the genealogy of these early newspapers)
There weren't many places in the West during 1860 that could support three papers, but Sonoma County then had the most people on the coast after San Francisco. Also, the papers offered more than the usual market reports and items on local farmers drunkenly falling off barn roofs. Thompson's Democrat was rabidly pro secession, pro slavery and anti Lincoln. Cassiday was a "Black Republican" (meaning an abolitionist) and once the war started the Argus offered extensive coverage of Union troop movements along with battlefield reports. The Journal took a moderate stance and advocated for peace until the war began, then often wrote about it with a detached tone as if it were a conflict between two nations overseas.
The Pony Express updates were like catnip to their readers. Columns headlined "EASTERN NEWS - BY PONY EXPRESS" (or similar) were usually at the top of the front pages and it's easy to understand the appeal; the news in those columns has an exciting immediacy even though the events happened weeks earlier. It reminds me of what it was like following breaking news on Twitter during its heyday: A frothy mixture of solid facts, opinionated guesswork and crazy bullshit.
The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott
Labels: 1860, 1861, Civil War, newspapering