I See by the Papers...

Our country is so divided some are starting to worry it could lead to a civil war. Even Sonoma County is split with neither political party clearly having an upper hand, Democrats mostly in control of the government while Republicans dominate the media. It's easy to find reasons to sneer at the guys on the other side of the fence; Democrats are in disarray while Republicans bark out conspiracy theories. Both parties have resorted to name-calling and view themselves as unfairly treated victims. And it will probably get even worse - who knows what craziness awaits us next year in 1858?

While Santa Rosa was the county seat it was still little more than a village in the late 1850s. There were about 400 people in the town proper, although there were three times that number living in simple cabins and roughly made houses in the surrounding township. There were six blacksmith shops but only two restaurants; three carpenter shops and one clothing store. A farmer's town. By contrast, Petaluma was a regional mercantile center - it took at least 90 minutes to reach it by buggy, but it was said half of Santa Rosa still shopped down there.

This is a (long overdue) companion piece to an article I wrote several years ago, "PETALUMA VS SANTA ROSA: ROUND ONE." That covered the stirring rivalry between the towns, including Petaluma's insistence it deserved the county seat more than Santa Rosa. There's some necessary crosstalk between these two items, but the focus here is on the feud between the town's newspapers. This is not just because of the entertainment value of a good ol' Victorian-era insult throwdown (ranging from childish taunting about "a set of block heads and dolts" to an almost poetic, "wou't [sic] somebody hold this high mettled charger? He has already bucked sufficient"). More importantly, the 1850s squabble in newsprint revealed details about Santa Rosa during that era that wouldn't have been otherwise known.

For example: The early years of the Sonoma Democrat - Santa Rosa's newspaper - are most associated with its pro-Confederacy position during the Civil War and expressing its raw hatred for Lincoln even before then. But that was when the Democrat was owned and edited by Thomas L. Thompson starting in 1860; the paper had two earlier owners. Were they likewise pro-slavery zealots? Historians mention them only in passing (if at all) so the answers will be surprising.

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com.

- Jeff Elliott

Santa Rosa's downtown was in big trouble during the 1980s, and it wasn't very long before I began to view the story as a murder mystery. This was an unexpected offshoot of my research on the run-up to opening of the downtown mall in 1982, which culminated in the "Road to the Mall" series that just wrapped up. From personal memory I recalled the years following the mall's debut were tough on businesses in the downtown core and in Railroad Square - but only after paging through back issues of the Press Democrat did I come to understand how bad it was. By the end of the 1980s, it appeared Santa Rosa's downtown was not only merely dead, but really most sincerely dead.

Places we thought would never, ever close were shutting down with frightening regularity. The White House Department Store at Third and D Streets closed in 1985. They had constructed a cavernous 25,000 sq. ft. building and moved in only sixteen years earlier. The downtown McDonald's had a prime location just two doors down from Exchange Bank and it closed in 1986. Note to city planners: If you have a fast food restaurant that depends on lots of foot traffic and it fails because of a lack of customers, that's a pretty good sign your sidewalks don't have enough feet.

The PD conducted a 1986 survey asking people why they came downtown, comparing it to an identical survey conducted in 1983. In almost every category - shopping, dining and convenience - the numbers declined sharply. The only response where downtown showed an uptick was when asked if they agreed with "[I] like downtown because of Rosenberg's." Two years later in 1988, Rosenberg's closed.

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

It was a grandest day, to hear the dignitaries tell it.

"It's a day of celebration and a day of tribute," said Mayor Bill Barone. "We as citizens can be very proud of what we've accomplished and of what we see because we've done it all together." Other notables called it "fantastic" and "a very joyous occasion." They all wore flowers on their lapels, pinned there by performers wearing tuxedos and top hats. The Santa Rosa High School marching band played the Rocky theme song and oddly, the "thrill of victory, and the agony of defeat" background music from ABC's Wide World of Sports.

This was happening at the 1982 ribbon-cutting for the mall, which the mayor crowed was "the new heart of our city."

Mall developer Ernest Hahn was also on hand and said he was gratified by all those who supported the project "through thick and thin." The shopping center was going to provide 2,000 permanent new jobs with an annual payroll of $20 million. Oh, sure, only about sixty of the 130 spaces were actually leased at the time, but by the end of the year he expected full occupancy.

What a difference a year makes. In early January 1983 - roughly 300 days since the grand opening - Hahn Inc. sold the mall. Over half the spaces were never rented, and after a lousy Christmas shopping season prospects grew even dimmer as eight tenants moved out.

The Press Democrat had printed countless front page articles and feature spreads cheering for Hahn and portraying the mall as a no-risk road to riches while damning Hugh Codding and other skeptics. Yet when the end came, the PD buried the bombshell story of Hahn's hasty departure in a 500-word item on page eight of a mid-week edition.

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

You’re standing at the intersection of Fourth and B streets, next to where the Citibank building is now. It is March 15, 1978 - groundbreaking day for the downtown mall.

Twice before you've visited this spot; the most recent was the 1982 grand opening of the mall. In 1972 you were also here for a last look-see at the old district west of B before the city began demolishing it all. Those time machine trips were mentioned in the first chapter of this series, "HOW THE MALL CAME TO BE."

But before you now in 1978 is a vast vacant lot, 43 acres scraped clear of the barber shops, the hotels filled with pensioners, the dive bars and the ballet school, the grand Art Deco "Cal" movie palace, the thrift shops and lunch counters. Gone are places where you could swing by after work and go home with the latest Elton John album or a live parakeet in a cage - the sort of eclectic district whose character helps a town thrive. All that remains now is the old Post Office, which will be moved in a couple of years and become the Sonoma County Museum.

About 300 yards away, near what once was the corner of Second and A streets, there's something going on. You see a raised platform with a lectern - although so few are in the audience that a speaker could be easily heard without a microphone.

Such a meager attendance seems odd, considering that morning a PD editorial boasted this is "the beginning of a new day" that will bring "a thriving shopping center in the heart of our city." The paper will later claim a poll shows four out of five residents want the mall opened ASAP.

Yet the crowd doesn't seem too appreciative of the blessings that are surely soon to come. In front of the rostrum a young girl marches back and forth with a protest sign. There are also adults (including a former Planning Commissioner) holding posters that read, "Don't divide our city!" and "Don't isolate Railroad Square" and "Did you vote on urban renewal?"

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com.

- Jeff Elliott

"This is a grotesque charade!" shouted William Smith, a lawyer prone to spicing his remarks with exclamation points.

He was at City Hall for a 1977 public hearing about a $4 million loan being given to the Santa Rosa Redevelopment Agency. Smith was demanding how and when the money was to be spent. The city was supposed to be repaid either by property taxes or a future bond.

The acting chairman for the Agency, Ted Grosman, gave a curt reply. "Your request will be taken under advisement and our staff, after research, will respond to it," he said, adding it could take a week or more.

"If no one in this room knows when you are going to spend the money, then you must have an incompetent staff," Smith declared.

"We have no intention of answering your questions without more research," said Grosman.

"Research?" Smith yelled, according to the Press Democrat. "Why do you need to research it? You must all be bloomin' idiots!"

Grosman told Smith he was "harrassing the agency." It was around that point when someone called the police.

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com.

- Jeff Elliott

Had City Council members actually read and understood their own report, they might have discovered their pet project was probably going to ruin downtown Santa Rosa.

The document was the Environmental Impact Report (EIR) related to the downtown shopping mall proposed by Los Angeles developer Ernest W. Hahn. State law requires a study be prepared before construction begins on a major project like that and it mostly addresses the sort of issues you might expect - will the project create air pollution, harm water quality, overload power lines, etc. etc. etc. A 321-page draft version written by a San Mateo company was delivered to Santa Rosa a few days before Christmas 1973.

In the following thirty days anyone could comment on what was found (or not found) in the draft. Questions were directed to city staff, the project architect or others involved. Their replies appeared in the final EIR, which was released Oct. 1974. In any EIR that last volume is worth a close read because it almost always has more of the real lowdown about what's going on.

(Here's also a reminder that this is part of a broader series on Santa Rosa redevelopment: "YESTERDAY IS JUST AROUND THE CORNER," which includes an index covering everything on the topic going back to the 1960s. This is chapter eight of the series just about the downtown mall)

Critics jumped on the uneven quality of the EIR, but I'll preface that discussion by noting the consultants didn't make much of an effort to learn about Santa Rosa or the history of the project. Not one of the well-informed commenters listed in the sidebar were interviewed. Instead, the people they spoke to included a pharmacist best known for collecting old bottles; a driver's ed teacher; the two women who researched Carrillo family history and the guy who ran the Robert Ripley museum. As far as I can tell, none of the interviewees contributed information or expressed a public opinion about the mall and redevelopment project, either pro or con.

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott

In the spring of 1972 a couple of notable men came to Santa Rosa. Peanuts cartoonist Charles Schulz moved here from Sebastopol and Los Angeles developer Ernest Hahn entered "exclusive negotiations" with the city to build a downtown shopping center.

One fellow inspired powerful men to believe they could pull off an economic miracle for their town. The other invented a kid who tried to delude people into believing in magic pumpkins.

Since there are already plenty of webpages devoted to Peanuts, let's just keep talking about the mall that many feel wrecked Santa Rosa.

This chapter is about public opposition to constructing the mall, particularly the "Save the Cal" campaign to preserve the town's great Art Deco moviehouse on B street. (Here's also a reminder that this is part of a broader series on Santa Rosa redevelopment: "YESTERDAY IS JUST AROUND THE CORNER," which includes an index covering everything on the topic going back to the 1960s.)

Two years passed before there was any citizen pushback to building the mall. That may be surprising but as discussed earlier, there could be many reasons why people weren't upset at first about a third of the downtown core being wiped out (and about to be sold to a developer for a fraction of its market value). Some probably thought a big shopping mall would be a good thing - after all, that's what the Press Democrat and all the city leaders kept saying. Some probably didn't understand the scope of what was going to be built; Hahn's architects hadn't shown anyone drawings or models of what it might look like. And some were probably wary because Hugh Codding and his lawyer were loudly opposing the project with its giveaway land deal, and Hugh was never more of a polarizing figure than during those years.

The rest of this article can be read at the SantaRosaHistory.com website. Because of recurring problems with the Blogger platform, I am no longer wasting my time formatting and posting complete articles here. I will continue to create stubs for the sake of continuity, but will be publishing full articles only at SantaRosaHistory.com. - Jeff Elliott